Privacy Statement

Your right to privacy is a priority to us at National Instruments (“NI”). Therefore, this statement is a corporate-wide guideline and is not limited to our online business. We do not sell your information to outside organizations. Our goal in gathering information is to consistently improve our relationship with you, our customer.

We use the following guidelines to protect the information we collect during your visit to our websites, and (each “our website”); over the telephone; at trade shows; or through any other interaction. Because these guidelines affect you, please read them carefully and contact us if you have any questions or concerns.

What information does NI gather online?
Every time you visit our website, we automatically collect information such as your IP address, the locale, language, country and your user-specific profile ID, the browser you are using, the web page from which you arrived at our site, and a record of your activity on our site. We use this information to learn more about general trends in traffic patterns so we can improve our website.

We use third-party web analytics companies (“Analytics Providers”) to collect information that will help us improve our site. We may use third-party advertising companies (“Advertising Companies”) to help tailor site content to users or to serve ads on NI’s behalf. Whenever you so request, we inform you about the identity and contact details of the Analytics Providers or Advertising Companies to which your information is accessible at the time of your request. These companies use “cookies,” which are text files placed on your computer to help website providers analyze use of websites by end-users and to measure advertising effectiveness. The information that is generated by the cookie about your use of our site (including your IP address) will be transmitted to and stored on servers, but is not linked to any personal information collected by NI. These companies may also transfer this information to third parties where required to do so by law. You may refuse the use of cookies by selecting the appropriate settings on your browser; please note that, if you do this, you may not enjoy the full functionality of our site. By using our site, you consent to the processing of data about you by Analytics Providers and Advertising Companies for the purposes set out above.

For some areas of our site, we ask you to provide additional personal information that helps us enhance your site visit, assists you with technical support issues, or permits post-visit follow-up. You provide this information to us only once, by creating an “” profile. This information might include your name, email address, company information, mailing address, application information, product preferences, or contact preferences. Learn more details about your profile and its benefits at

Some National Instruments products may require online product license activation or online sign-up. These products will require you to create a user profile, known as the “” profile which is separate from the profile. When creating this profile we will ask you a limited amount of personal information, necessary to maintain your license and allow you to use the product.

How does NI use the information collected about me?
We use the information we receive from you to tailor your experience on our website and provide you with the specific information or services you are seeking. This information remains confidential. With the information you volunteer, we can process your purchases, confirm your orders, customize the page content and language, notify you of updates to our site and products, and provide you with specific product and local event information. We add any information you provide to our customer database. Information added to our customer database is aggregated with other information previously collected. Without your prior consent, you will not receive periodic mailings, emails, or telephone calls from us about new products and services, discounts, special promotions, or upcoming events.

How can I update my information or remove myself from your customer database (Opt-out)?
You can opt out at any time to the use of your personal information for direct marketing purposes via email, fax, telephone, or mail. To change or update your personal information on, remove yourself from our customer database, or remove yourself from certain provisions of this privacy statement, visit the communication preferences area of your profile at If you do not have an profile, visit to update your communications preferences. Alternatively, you can also send an email, fax, or letter with your request. See “How can I contact National Instruments” for contact information.

To update or remove your profile information, please contact your National Instruments sales representative. Please note that removing this information may disable your access to products associated with the profile.

If you do not have an profile and would like to create one, visit to learn more.

If you have any difficulty updating your communication preferences on, email

We promptly record any request for changes to your communication preferences in our internal customer databases; please allow 10 business days for these changes to take effect.

How does NI use cookies?
By accepting cookies, we do not gain access to your computer or any personal information about you, other than the data you chose to share with us. We do not store any personal information in the cookies we place on your computer. This practice is strictly enforced. To learn more about cookies, how we use them on, and how you can view or delete them, refer to our Cookies Help page at

How do I know my information is secure?
We have invested time and resources to ensure that our online and internal security procedures help safeguard your information. When you see either a solid key icon or a locked padlock icon at the lower portion of your browser window, your connection with our site is secured through Secure Sockets Layer (SSL). If you do not see one of these icons, please contact NI to complete your transaction over the phone.

Learn more about our and Online Store security measures at We use industry-standard encryption technologies, such as SSL, when transferring and receiving your personal information on our site.

Credit card information is only used for processing payment and is not used for other purposes. If you do not feel comfortable submitting your payment information online, we do offer a print and fax purchasing option by which you can print the contents of your shopping cart and fax your order to us. More information is available at You also can contact us to place your order via phone, fax, or email.

Learn more about security measures used for our NI Hosted Service products at

Is my information shared with third parties?
To keep your information confidential, NI does not release your personal information, except as we describe below or as required by law. We only use the personal information we collect to support and develop your relationship with NI, our affiliates, and our strategic business partners as described below. Some of these partners and affiliates may be located in other countries.

NI Alliance Partner Program
Because National Instruments Alliance Partner program members are specialized experts, we may ask them to contact you regarding a service or product you request. In this case, we share only the appropriate information with the Alliance Partners or other integrators. The Alliance Partner then contacts you regarding your request. More information on the Alliance Partner program is available at

NI Partners
In addition, NI occasionally partners with other companies in an effort to provide the most relevant and detailed information for your measurement and automation application. On, this partnership can take place via online advisors. This partnership also could result from joint seminars, where we may conduct joint marketing activities and enter your personal information in our customer database. We only agree to third-party mailings that we think will benefit your measurement and automation application. We will not provide your personal information to these third parties for marketing activities without your prior consent. At any time, you can request not to be contacted for marketing activities.

Release of Information
NI reserves the right to release any information about you to protect our systems or business. Also, we can release personal information when we reasonably believe you to be in violation of our website Terms of Use or other published guidelines, or reasonably believe you to have initiated or participated in any illegal activity. We can release this information without a subpoena, warrant, or other court order, or in response to court and governmental orders, civil subpoenas, discovery requests, and other legal requirements.

How does the NI privacy statement affect me outside the U.S.?
If you are located within the European Union, you should note that your personal information (i.e. name, title and department, company name and address, business telephone number and email address, and private address) will be transferred to NI, located at 11500 North Mopac Expressway, Austin, Texas, 78759, United States, for the purposes of contract management, accounting and data support, business assessment, and direct marketing. Please note that the United States is deemed by the European Union (“EU”) to have inadequate data protection. We have made an effort to add adequate protection to our customers located in the EU and to comply with EU data protection laws. Pursuant to Article 26 (2) of the EU Directive 95/46/EC of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data, appropriate contractual clauses provide a tool allowing the transfer of personal data from all EU Member States under a common set of rules. The European Commission has approved a model set of standard contractual clauses, which ensures adequate safeguards for the transfer of data to third countries (see Commission Decision 2001/497/EC of 15 June 2001 on standard contractual clauses for the transfer of personal data to third countries under Directive 95/46/EC). Each of our affiliated companies located in the EU has entered into an intercompany agreement with NI to incorporate these standard contractual clauses to ensure adequate safeguards for data transfer. By agreeing to this Privacy Statement you consent to the transfer and use of your data in accordance with the above.

Is my information public in the public forum?
Please remember that any information (including personal information) that you disclose in public areas of our website, such as the Alliance Partner program, NI Discussion Forums, chat rooms, forums, message boards, or other public forums such as trade shows or conventions, becomes public information that others may collect, circulate, and use. By using an alias in these public areas, you do not reveal any personal information. Any text you include in a message is public. Because NI cannot and does not control the acts of others, you should exercise caution when deciding to disclose information about yourself or others in public forums such as these.

Does NI maintain third-party website links?
Third parties control the content of all third-party websites that are linked to our website, and are provided as a benefit to you. NI uses certain application service providers (ASPs) to provide specific services to enhance your online experience. ASPs do not sell or distribute your personal information. They are bound by this Privacy Statement. If you are interested in learning which ASPs NI uses and for what services, please email

How can I contact National Instruments?
If you have any questions about this Privacy Statement, the practices of our website, or your dealings with NI, contact:

NI Privacy Officer
National Instruments Corp.
11500 North Mopac Expressway
Austin, TX 78759-3504
Tel: (512) 683-0100 br>

April 2012

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